Impact Stories


Tailored Brand Positioning

Our Scope

  • Tailored activation & networking scopes
  • Ranking Submissions
  • Social Media Management
  • Knowledge Management and Media Outreach
  • Growth & Expansion Strategy
  • Listing, Awards & Speaking Opportunities

About the Client

A specialized start-up focused boutique law firm founded by a former Tier-1 law firm partner with over 25 years of experience.

  • Start-up focused boutique law firm.
  • Main office in Gurugram.
  • One Partner.
  • Five lawyers.
  • Practice Areas – Transaction advisory – equity & debt funding, mergers & acquisitions/ consolidation; General corporate advisory – capital structuring and restructuring, general contracts & employee incentive plans
  • Industry Focus – FDI; consumer internet and B2B business models; FinTech; E-gaming; SaaS and D2C brands.

The Challenges

  • Developing a branding and positioning strategy tailored to practice areas, with a very conservative outlook, focused business development research, and customised activation scopes.

The Outcomes

  • We developed a simplistic and tailored branding strategy, along with a social media strategy focused on developing a classic and timeless brand for the firm.
  • Given the firm’s focus on start-ups and PE/VC transactions, we maintain a weekly database of early-stage start-up fundings.
  • Looking out for specialised activation scope opportunities for the Firm’s founder, like panel discussions in mainstream news platforms, industry events, and academic conferences.
  • The firm has been ranked in IFLR1000, IBLJ, ALB, and Asialaw and has added substantially to its start-up clientele.
  • With focused strategies, the firm’s M&A and transactions practice has also grown.
  • Speaking opportunities in mainstream news platforms, industry conferences and academic seminars.
  • Worked with industry partners on creating exclusive networking events in the PE-VC segment.

Get Started

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