OUR MANDATE
Tailored Brand Positioning
Our Scope
- Tailored activation & networking scopes
- Ranking Submissions
- Social Media Management
- Knowledge Management and Media Outreach
- Growth & Expansion Strategy
- Listing, Awards & Speaking Opportunities
About the Client
A specialized start-up focused boutique law firm founded by a former Tier-1 law firm partner with over 25 years of experience.
- Start-up focused boutique law firm.
- Main office in Gurugram.
- One Partner.
- Five lawyers.
- Practice Areas – Transaction advisory – equity & debt funding, mergers & acquisitions/ consolidation; General corporate advisory – capital structuring and restructuring, general contracts & employee incentive plans
- Industry Focus – FDI; consumer internet and B2B business models; FinTech; E-gaming; SaaS and D2C brands.
The Challenges
- Developing a branding and positioning strategy tailored to practice areas, with a very conservative outlook, focused business development research, and customised activation scopes.
The Outcomes
- We developed a simplistic and tailored branding strategy, along with a social media strategy focused on developing a classic and timeless brand for the firm.
- Given the firm’s focus on start-ups and PE/VC transactions, we maintain a weekly database of early-stage start-up fundings.
- Looking out for specialised activation scope opportunities for the Firm’s founder, like panel discussions in mainstream news platforms, industry events, and academic conferences.
- The firm has been ranked in IFLR1000, IBLJ, ALB, and Asialaw and has added substantially to its start-up clientele.
- With focused strategies, the firm’s M&A and transactions practice has also grown.
- Speaking opportunities in mainstream news platforms, industry conferences and academic seminars.
- Worked with industry partners on creating exclusive networking events in the PE-VC segment.
Get Started
