Strategic branding & business developmental actions affect the future of the firm’s practice and are just as important as short-term focus on increasing billable hours. Like most worthwhile endeavours, the marketing process requires effort, focus, and commitment.
WeYou Partners works collaboratively with the client in developing and executing strategies to position them in the industry as a thought leader and a market player. Strategies include a healthy mix of both organic and inorganic positioning initiatives.
Strategic branding & business developmental actions affect the future of the firm’s practice and are just as important as short-term focus on increasing billable hours. Like most worthwhile endeavours, the marketing process requires effort, focus, and commitment.
WeYou Partners works collaboratively with the client in developing and executing strategies to position them in the industry as a thought leader and a market player. Strategies include a healthy mix of both organic and inorganic positioning initiatives.
Our Solutions
01.
Strategic Analysis
& Planning
02.
Brand Building
& Positioning
03.
Practice
Development
04.
Business Development
& Growth
Strategic Analysis
& Planning
We advise you with a practical overview of the brand strengths and limitations and assist you of an agreed vision for your firm. We work with you on operational guidelines to help you reach your target clientele and offer hands-on implementation assistance and a roadmap for achieving your business’s potential.
Creating Brand Story & Charting Roadmap
We work with you to identify your target market and audience. We will map customer interaction with your brand, and areas of critical impact to guide future brand strategy and creative development. A framework that marks the future milestones of the brand alongside actionable timelines. The brand roadmap is a forward-looking view of the brand’s journey created after considering business priorities and complexities.
Competition Research
A 360° view of your brand’s current state and future potential to identify the critical drivers of success. Understand product and market realities, competitive landscape, cultural trends, and consumer needs. Defined from the perspective of the brand, with respect to the opportunity the competition opens for it to leverage.
SWOT Analysis
Identify brand’s strengths, weaknesses, opportunities, and threats related to business competition or project planning.
To run a successful business, you should regularly analyze your processes to ensure you are operating as efficiently as possible. Perform a SWOT analysis before you commit to any sort of company action, whether you are exploring new initiatives, revamping internal policies, considering opportunities to execute a business plan. Defining how the central brand thought would come alive across the following:
- Communication
- Advertising
- Social Media
- Design
- Product
- Retail Experiences
- Identity
Brand Building
& Positioning
Our work focuses on brand management comprising of competitive brand positioning. We create insights that work best for our clients. Our approach is customized so that it leads to practical actions. Our dedicated team of experts concentrates on marketing and brand strategy opportunities. We measure the strength of profile awareness, prepare a programme for raising your firm’s profile in your geographical focus areas, and implement processes for enhancing relationships with your clients.
visibility
None
Brand Identity
Firm Brochure, Firm Collaterals, Firm Website
Digital Marketing
LinkedIn, Blogs, Newsletter, and more
Marketing Plans & Budgets
That fits the organization’s books
Knowledge Management
Industry journals, correspondent columns, and media space etc.
Media Outreach & Management
Keep the brand updated with emerging trends in your industry and ensure that the crucial organisational communications are present at the most visible and significant places. We leave no stone unturned when it comes to establishing your brand as a thought leader in its specific realm with carefully strategized positioning in media stories.
Awards & Accolades
Rankings, awards, deal listings and more
Positioning Engagement
listing and memberships (industry bodies, chambers of commerce etc.)
Activation Scope Management
Speaking opportunities, conferences, retreats and more
Practice
Development
WeYou Partners understands the client’s needs, and works towards client development and organizational infrastructure set-up, to ensure sustainable growth. We analyze the market potential of existing and new legal segments, chart a growth path for developing into new markets and legal sectors, and advise on the operational implications of your growth path.
visibility
None
Revenue Maximization
We work closely with the management on business strategy and implementation for effective growth of niche vs. specialist vs. full-service firms
Technology Infrastructure Advisory
Recommend cost effective solutions for case & database management services and more
Hierarchical Structuring & Development
We work with the organization leadership to fashion the firm structure, and design the profiles per roles and more
HR Support Services
360-degree appraisals, exit interviews and more
Business Development
& Growth
We focus on the client’s holistic business growth, both internal as well as external. Alongside the monetary investment, it is key to put in man-hours in all positioning and active business development initiatives. We refine the marketing efforts to produce optimal ROI, so that our clients can stay ahead of the competition.
visibility
None
Prospective Client Introductions
International law firms, referral network groups, and decision makers
CRM Advisory & Execution
Ensuring the optimal use of the leads and database management
Cross-Selling & Up-Selling
We work with clients on identifying and executing cross-selling and upselling opportunities across practices and offices
Get Started
