OUR MANDATE
Brand Advisory & Positioning for International Market
Our Scope
- Ranking Submissions
- Brand Literature and Collateral Designing
- Social Media Management
- Knowledge Management and Media Outreach
- Growth & Expansion Strategy
About the Client
A boutique law firm set up by a team of former top tier law firm partners, focused on the international legal industry. The firm specializes in IP, Tech, Employment and Corporate M&A, with its main office in Gurgaon. It has five partners; one senior counsel and one counsel.
Firm specialization: IP, Employment and Tech
Industry Focus: Technology; Media & Entertainment; International organisations; Lifestyle, Fashion and Retail.
The Challenges
- The client was looking for branding and positioning solutions to build relationships with international law firms, leading to an instructing counsel-local counsel arrangement.
- The client’s strategic preference is centred on organic and value driven branding initiatives.
The Outcomes
- Strategy: Our strategy was centred on improving awards and ranking submissions; positioning the firm as an industry thought leader through knowledge management and global third-party publications; and boosting participation in international conferences and industry events.
- Social Media: We also developed a simple yet impactful social media plan for the firm.
- Recognitions: The firm has been recognized by Asia IP, IP Stars, Lexology Client Choice Awards, Chambers & Partners, Legal 500, WTR1000, The Law Reviews, WWL Thought Leaders, Asia IP, IBLJ, ALB and more.
- Media: The firm’s members have a host of publications in prominent legal media platforms like Lexology, Mondaq, ICLG, Global Investigations Review and International Law Office.
- Industry Events: Regular participation in international legal and industry events organized by bodies like ECTA, INTA, American Bar Association, etc.
- Knowledge bank: Internal knowledge management output has seen a significant growth. We also maintain third party coordination and vendor management for smooth knowledge management operations.
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