Impact Stories


Brand Advisory & Positioning for International Market

Our Scope

  • Ranking Submissions
  • Brand Literature and Collateral Designing
  • Social Media Management
  • Knowledge Management and Media Outreach
  • Growth & Expansion Strategy

About the Client

A boutique law firm set up by a team of former top-tier law firm partners, focused on the international legal industry.

  • Specialized in IP, Tech, Employment and Corporate M&A.
  • Main office in Gurugram.
  • Five Partners; One Senior Counsel.
  • Ten lawyers.
  • Practice Areas – General Corporate; Intellectual Property; Technology; Privacy; Competition and Antitrust; Franchising, Licensing & Distribution; Media and Entertainment; E-Commerce; Employment; Privacy and Data Protection; Real Estate; Labour & Employment.
  • Industry Focus – Technology; Media & Entertainment; International organisations; Lifestyle, Fashion and Retail.

The Challenges

  • The client was looking for branding and positioning solutions to build relationships with international law firms, leading to an instructing counsel-local counsel arrangement.
  • The client’s strategic preference is centred on organic and value-driven branding initiatives.

The Outcomes

  • Our strategy was centred on improving awards and ranking submissions; positioning the firm as an industry thought leader through knowledge management and global third-party publications; and boosting participation in international conferences and industry events.
  • We also developed a simple yet impactful social media plan for the firm.
  • The firm got recognised by Chambers & Partners; Legal500, WTR1000, The Law Reviews, WWL Thought Leaders, AsiaIP, IBLJ, ALB and more, in 2022 and 2023.
  • The firm’s members have a host of publications in prominent legal media platforms like Lexology, Mondaq, ICLG, and Global Investigations Review.
  • Regular participation in international legal and industry events organised by bodies like ECTA, INTA, American Bar Association, etc.
  • Internal knowledge management output has seen a significant growth.

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