Impact Stories


New Firm Launch

Our Scope

  • Brand Literature and Collateral Designing
  • Social Media Management
  • Media Outreach
  • Holistic Launch Strategy

About the Client

The firm is a new-age tech law firm founded by a former Big Law partner with tech and tax background and over 17 years of industry experience.

  • New and growing boutique law firm.
  • Main office in Mumbai.
  • One Partner
  • Five lawyers.
  • Practice Areas – Taxation, Corporate, Start-up Advisory, Succession Planning
  • Industry Focus – Emerging technologies.

The Challenges

  • Developing, planning and executing a launch strategy for the new law firm founded by a former Big Law partner.

The Outcomes

  • We worked closely with the Founder to plan and execute the launch of their law firm and provided end-to-end advisory and assistance in this regard.
  • Considering the Founder’s experience in tax and new age technologies and allied legal issues, our launch strategy highlighted the firm’s expertise in these areas.
  • The firm’s launch was a resounding success.
  • The firm carried the industry reputation of its Founder and was positioned as a new-age tech firm specialising in taxation, corporate and start-up advisory, and succession planning.

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