OUR MANDATE
Strategic Brand Advisory and SWOT Analysis
Our Scope
- Tailored activation & networking scopes (Roundtable Discussions & Conference Speaking Engagements)
- Social Media Management
- Knowledge Management and Media Outreach
- Growth & Expansion Strategy
- Rankings and Recognitions
- Annual Competition Research and Analysis
About the Client
A specialized start-up focused boutique law firm founded by a former Tier-1 law firm partner with over 25 years of experience. The firm has one Partner and one counsel, with its main office in Gurugram.
Firm specialization: Start-Up, PE-VC and FinTech
Industry Focus: FDI; consumer internet and B2B business models; FinTech; E-gaming; SaaS and D2C brands.
The Challenges
- To develop a tailored brand that aligns with practice areas, embracing a conservative outlook with focused business development research and customised activation opportunities to drive growth and visibility.
The Outcomes
- Branding Strategy: Crafted a minimalist yet impactful brand identity along with a simplistic social media strategy focused on developing a classic and timeless brand for the firm. We also advised the firm on pivot ideas to move from a PEVC focused to a Corporate M&A advisory firm.
- Database Maintenance: Given the firm’s focus on start-ups and PE/VC transactions, we maintain a weekly database of early-stage start-up fundings to identify key connects and outreach for the firm.
- Personal Positioning: Looking out for specialised activation scope opportunities for the Firm’s founder, like panel discussions in main stream news platforms, industry events, and academic conferences.
- Rankings: The firm has been ranked in IFLR1000, IBLJ, ALB, and Asialaw and has added substantially to its start-up clientele. With focused strategies, the firm’s M&A and transactions practice has also grown.
- Speaking engagements: Opportunities in main stream news platforms, industry conferences and academic seminars for the founder.
- Networking Opportunities: Collaborated with industry partners on creating exclusive networking events in the PE-VC segment.
Get Started
