Impact Stories


Restructured Law Firm Launch & Positioning

Our Scope

  • Ranking Submission- Legal 500 and asialaw
  • Social Media and Communication Management
  • Knowledge Management and Social Media Outreach
  • Growth & Expansion Strategy
  • Listing, Awards & Speaking Opportunities

About the Client

A law firm based out of Delhi, working in various areas of law is headed by partners who merged their individual practices.

  • Main office in Delhi
  • Two Partners
  • Eight Lawyers
  • Practice Areas – Dispute resolution, Socio-economic offences, Employment & Labour, Real Estate, General Corporate
  • Industry Focus – Banking & Finance, Public Sector, Energy, Telecom, IT

The Challenges

  • The two individual practitioners wanted to merge their legal practices under one brand name and desired to introduce their firm afresh in the market.

The Outcomes

  • We advised and executed the launch of the firm afresh without branding it as a new firm. The old brand name has been given a new look and feel by structuring website and other social media platforms under its name.
  • The firm’s introduction in the market was a success and gained lot of recognition in a short span; prominent results are yet to arrive as the firm is very young.
  • The firm and its partners have also been recognized across some prominent platforms, with many more to come.
  • The firm has published key knowledge management pieces across publications.

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