OUR MANDATE
Brand Positioning of a Legacy Law Firm Under New Management
Our Scope
- Ranking Submissions
- Social Media and Communications Management
- Knowledge Management and Social Media Outreach
- Growth & Expansion Strategy
- Listing, Awards & Speaking Opportunities
- Tailored activation scopes with chambers of commerce and trade bodies.
About the Client
30 years old legacy firm started by a Senior Advocate to cater the needs of corporate and individual clients. The firm was rebranded almost 10 years ago under the consultancy of WeYou Partner’s Founder as a boutique IBC firm. The firm’s main office is in Delhi. The firm has two partners.
Firm specialization: IBC, Disputes and Corporate
Industry Focus: Real Estate and FinTech.
The Challenges
- The biggest challenge was with rebranding, re-structuring and positioning the firm under new management, keeping its previous image safe and creating a new one focused on creating it a boutique IBC firm.
The Outcomes
- We worked with the management of the firm that took-over the firm 10 years back.
- Strategy and Positioning: Keeping special focus on the firm’s practice development, we advised the firm on their offline and online positioning with a strategic analysis and plan based on extensive research, allowing them to grow against their present and potential competitors in the market.
- Rankings and Recognitions: The firm and its partners have been ranked and recognized by renowned platforms like Forbes, ALB, asialaw, IFLR 1000, Legal Media 360, BW Legal World and more.
- Social Media Community: With over 5k followers on LinkedIn, the firm’s partners are regularly invited on renowned legal platforms to share their views on their respective specialization.
- Specialized activation scopes: Owing to successful partnerships with industry bodies such as PHDCCI, the firm has developed a strong outreach and is frequently part of events and conferences. The Partner is also the chair of the IBC committee at PHDCCI.
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