Impact Stories


Brand Positioning of a Legacy Law Firm Under New Management

Our Scope

  • Ranking Submission- ALB, asialaw, IFLR 1000, Legal Media 360, BW Legal World and more.
  • Social Media and Communication Management
  • Knowledge Management and Social Media Outreach
  • Growth & Expansion Strategy
  • Listing, Awards & Speaking Opportunities

About the Client

30 years old legacy firm started by a Senior Advocate to cater the needs of corporate and individual clients. The firm was rebranded almost 10 years ago under the consultancy of WeYou Partner’s Founder as a boutique IBC firm.

  • Boutique firm
  • Total one office
  • Main office in Delhi
  • Two Partners
  • Eight Lawyers
  • Practice Areas – Insolvency & Bankruptcy, Dispute Resolution, Corporate & Commercial, M&A and Corporate Restructuring.
  • Industry Focus – Real Estate and FinTech

The Challenges

  • The biggest challenge was with rebranding, re-structuring and positioning the firm under new management, keeping its previous image safe and creating a new one focused on creating it a boutique IBC firm.

The Outcomes

  • We worked with the management of the firm that took-over the firm 10 years back.
  • Keeping special focus on the firm’s practice development, we advised the firm on the maintenance of their offline and online positioning. We gave them a strategic analysis and plan based on extensive research, which allowed them growth against their present and potential competitors in the market.
  • The firm and its partners have been ranked and recognized by the renowned platforms like ALB, asialaw, IFLR 1000, Legal Media 360, BW Legal World and more.
  • Currently the firm has more than 4K followers on LinkedIn. The firm’s partners are regularly invited on renowned legal platforms to share their views on their respective specialization.

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