CASE STUDY – Health & Lifestyle

INDUSTRY: Health & Lifestyle


The client is an Ayurveda & healthcare lifestyle brand and community. Our brief was to work with the brand on all aspects of its creation and positioning strategy, and helping it grow as a business in the market.


We have been associated with the brand since the inception. Advised and executed:

  • Brand strategy & roadmap planning
  • Brand name finalization – for different product category offerings
  • Brand and product communication strategy and content creation
  • Working with Design Consultant, Website Developer and E-commerce Vendor for brand statement creation and positioning
  • Go-to-market & launch
  • Strategize on brand expansion of further categories
  • Business expansion through growth-based action-oriented strategies and execution


The brand successfully launched across its own platform and on major e-commerce sites. We are working on next line of product categories and getting ready with go-to-market strategies for multiple product lines.
Simultaneously, revenue boost mechanisms and social media strategies are being implemented for the overall business growth.

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