INDUSTRY: Health & Lifestyle
The client is an Ayurveda & healthcare lifestyle brand and community. Our brief was to work with the brand on all aspects of its creation and positioning strategy, and helping it grow as a business in the market.
We have been associated with the brand since the inception. Advised and executed:
- Brand strategy & roadmap planning
- Brand name finalization – for different product category offerings
- Brand and product communication strategy and content creation
- Working with Design Consultant, Website Developer and E-commerce Vendor for brand statement creation and positioning
- Go-to-market & launch
- Strategize on brand expansion of further categories
- Business expansion through growth-based action-oriented strategies and execution
The brand successfully launched across its own platform and on major e-commerce sites. We are working on next line of product categories and getting ready with go-to-market strategies for multiple product lines.
Simultaneously, revenue boost mechanisms and social media strategies are being implemented for the overall business growth.