INDUSTRY: Legal Sector
The firm was established and operated for several initial years as an Intellectual Property Rights specialized firm. Our brief was to work with the firm’s Corporate team to create awareness and positioning in the industry for the Corporate Practice team and their offerings.
Advising the firm’s Corporate team on end-to-end branding and business growth, primarily focusing on:
- Knowledge Management & Media Outreach
- Ranking Submissions
- Listings, Awards & Speaking Opportunities
- Prospective Client Introductions
- Media Outreach
- Digital Marketing & Outreach
Over the engagement period, the firm’s Corporate Practice team has been featured for its work across various mainstream media platforms and legal journals. The Corporate Practice team has also been ranked highly and received awards on various reputable ranking platforms like Chambers and Partners Legal 500, IFLR 1000, Asia Law and more.
The client’s articles and interviews have been published in not just legal journals and magazines, but also industry publications targeting decision makers and corporate stakeholders. Tailored business development outreach strategies have been designed and executed for the Corporate Practice team, which has led to increased business leads and growth.