OUR MANDATE
Brand Identity and Positioning for a Boutique and Growing Law Firm
Our Scope
- Rebranding firm identity
- Media outreach and positioning
- Social Media Management and Communication Management
- Specialized activation scope engagements
- Brand positioning through rankings and recognitions
About the Client
A Delhi based firm established in 2020 offering innovative legal solutions and comprehensive support to India’s SME, Tech, Agri space businesses.
Practice specialization: Corporate and Commercial Advisory, Privacy and Data Protection, Start-up and Funding Advisory, Dispute Resolution, Labour and Employment
Industry focus: Fintech, Technology, Manufacturing, Agriculture, Startups
The Challenges
- To develop an innovative and strong brand image demonstrating the client’s extensive technology practice.
- To simultaneously develop specialized activation and outreach opportunities to establish better connects for the client.
The Outcomes
- Brand identity: The rebranding includes a new logo and design to reflect the firm’s renewed focus and innovative image. This will be communicated through a revamped website, comprehensive firm profile, and a professionally designed presentation deck, ensuring consistency and impact across all client and investor interactions.
- Tailored Profiling: The content creation for the profile will highlight the firm’s strengths, expertise, and unique value proposition, while the new website will feature an intuitive user experience, modern aesthetics, and clear messaging.
- Media Features: Regular features on platforms such as ET, NDTV Profit, Business Standard etc., provides for significant outreach.
- Rankings: The brand is positioned as a leader in the start-up advisory space and has been recognized by various renowned platforms such as Forbes, ASSOCHAM, Indian Achievers Forum and ALB.
- Specialized activation scopes: With our monthly analysis and research, the client focuses on targeted outreach and networking opportunities with major government industry bodies.
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