Impact Stories


Brand Building for Law Firm Merger

Our Scope

  • Ranking Submissions
  • Brand Literature and Collateral Designing
  • Knowledge Management and Media Outreach
  • Growth & Expansion Strategy
  • Listing, Awards & Speaking Opportunities
  • Prospective Client Introductions

About the Client

A Delhi-based growing legal practice which later merged with a Mumbai-based top-tier law firm.

  • Main office in New Delhi.
  • Three offices in total.
  • Three Partners.
  • Fifteen lawyers.
  • Industry Focus: Media & Entertainment, Technology and Start-ups
  • Practice Areas – IP Litigation; Corporate Transactions.

The Challenges

  • Build a brand identity and establish a position in the legal industry.
  • Future plans for expanding into a full-service firm.

The Outcomes

  • Our scope of work included improving branding and positioning through developing brand literature; positing through awards and ranking submissions, knowledge management and media outreach, and industry engagement; and recognising and executing specialised activation scopes.
  • The firm was ranked by Legal500, IFLR1000 and WTR1000 within the first year of submissions itself.
  • Featured in different industry journals and legal media, like Legally India, Bar & Bench, ALB, Telegraph Calcutta, and more.
  • The firm partners spoke and participated in a variety of industry events and conferences.
  • The firm’s practice grew significantly and garnered attention from bigger law firms. As a result of our branding and positioning efforts, the firm was approached by a Mumbai-based top-tier law firm for merging practices. After a successful merger, the firm represented as the Delhi office of the top-tier firm.

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