OUR MANDATE
Brand Building for a Senior Advocate (Former ASG of India)
Our Scope
- Brand identity creation
- Media outreach and positioning
- Social media and communication management
- Tailored activation scopes for high profile networking
- Lifestyle profiling, media features for his art collection / philanthropy interest,
About the Client
A Delhi based Senior Advocate (former ASG of India) with 40 years of experience. He wanted to explore lifestyle profiling and branding initiatives to develop his practice having recently starting independently again.
Practice specialization: Constitutional Litigation, Civil Litigation, High Profile taxation matters, Commercial disputes.
The Challenges
- To develop a simplistic yet powerful brand image demonstrating the client’s extensive experience.
- To simultaneously build targeted outreach towards high-net-worth individuals and feature his passion for art and philanthropy as apart of his brand.
The Outcomes

- Media Features: Regular features on platforms such as ET, Moneycontrol, Business Standard etc., provides for significant outreach.
- Knowledge Management and Social Media Outreach: The client has published key knowledge management pieces across publications such as Manupatra, LiveLaw etc., enhancing credibility and thought leadership.
- Digital Footprint: With a newly developed website and strong Linked Inpresence coupled with frequent media features, we have developed an effective brand around his passion for art and philanthropy as apart of his brand.
- Lifestyle profiling: Develop outreach activities such as book launches etc., targeted towards high-net-worth individuals.
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