Establishing your own law firm is a feat very few lawyers achieve. It requires years of blood, sweat and tears. But it can all go to waste if the firm isn’t able to position and distinguish itself from the get-go.
In this 2nd edition of ‘Problem Solved!” we talk about how we made sure our client’s new law firm doesn’t get muddled in the legal industry. As they say, you only get one chance to make a first impression!
Leveraging industry networks, we set up connects with Indian Desk Heads/ Practice Heads of international law firms, facilitating active tailored business outreach.
We handle firm’s holistic knowledge management portfolio, including newsletters, branded and organic content development and publishing. Publishing is managed for both website and third-party platforms including industry journals and legal media platforms like LiveLaw, Bar & Bench, BW Legal World etc. We engage on legal media outreach and positioning per the firm’s requirements.
We develop content for the firms stating their brand story. We connect the client with our agency partners for website and brochure designing, overseeing and managing the entire process. We also work on designing firm’s marketing kit including designing firm’s communication and brand collaterals.
We ensure robust maintenance of offline and online positioning which includes digital media profiling, website re/structuring and creating, profiling & managing social media platforms by keeping regular flow of organic content over the social media platforms. This includes digital footprint management leading towards creating their brand identity. Regular online campaign is part of communication management. We devise impactful social media strategy for the firm, which included developing a social media calendar, creative templates, copy editing and content writing.
We manage the entire life cycle of rankings, awards and accolades from the nomination announcement through the submission process, liaising with researchers, tracking announcements and leveraging the accolades for effective positioning. Submissions are done at various renowned platforms including Chambers and Partners, Legal 500, IFLR 1000, asialaw, Benchmark Litigation, IBLJ, Asian Legal Business, BW Legal World, Forbes India and more.
We manage and negotiate on firm listings, speaking engagements and networking opportunities across legal and relevant industry platforms. We advise clients on attending the right events, conferences and award functions aligned with their firm practice to expand their network and reach in the market.
We work closely with firms and the stakeholders on structuring tailored strategies for the clients to position them as thought leaders. We advise clients on their practice development, strategic analysis & planning while also assisting them with business development, growth and positioning. We consistently advise our clients on expanding business by inducting right and useful resources in their firms.
We plan out and execute a tailored launch strategy for firms. Most of the components are prepared in-house by us and we tap into our strong network of agency partners for specific technical tasks. We develop copies and design announcement creatives for the firm’s launch announcement and liaise with leading legal media houses on the launch announcements.
