How Amul became “The Taste of India”

Some brands are successful for a long time but only few manage to touch hearts. How Amul, a dairy cooperative society, made an irreplaceable place in the hearts of Indian households was by never missing out on a chance to get noticed ensuring consistency. Amul always made sure to keep up with the times, stay relevant and always use various platforms to talk about trends and currents across industries. This way they always managed to make their sketches go viral and stay in the game, unlike others who didn’t find it imperative to be seen and witness their fate of “Out of sight, out of mind”. What reminds you of Amul?

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