An international Fin-Tech brand specializing in third-party payment processing, wanted to rebrand themselves with a modern outlook and a crisper communication.
- Developing marketing plans to cater to specific target markets
- Media outreach and managing Corporate Communication
- Engaging social media marketing strategies to expand brand recognition and awareness
- Efficiently pursued cross-selling opportunities with existing customers
- Established strong community relations via community events to promote the brand
- In-depth market research through surveying customers about their experience with the company
The brand has now been acquired by a reputed mid-segment international bank and is now operating as specialized fin-tech arm of the bank