CASE STUDY – FinTech

INDUSTRY: FinTech

CLIENT BRIEF:

An international Fin-Tech brand specializing in third-party payment processing, wanted to rebrand themselves with a modern outlook and a crisper communication.

OUR WORK:

Worked on:

    • Developing marketing plans to cater to specific target markets
    • Media outreach and managing Corporate Communication
    • Engaging social media marketing strategies to expand brand recognition and awareness
    • Efficiently pursued cross-selling opportunities with existing customers
    • Established strong community relations via community events to promote the brand
    • In-depth market research through surveying customers about their experience with the company

RESULTS:

The brand has now been acquired by a reputed mid-segment international bank and is now operating as specialized fin-tech arm of the bank

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