Strategic branding & business developmental actions affect the future of the firm’s practice and are just as important as short-term focus on increasing billable hours. Like most worthwhile endeavours, the marketing process requires effort, focus, and commitment.
WeYou Partners works collaboratively with the client in developing and executing strategies to position them in the industry as a thought leader and a market player. Strategies include a healthy mix of both organic and inorganic positioning initiatives.
We advise you with a practical overview of the brand strengths and limitations and assist you of an agreed vision for your firm. We work with you on operational guidelines to help you reach your target clientele and offer hands-on implementation assistance and a roadmap for achieving your business’s potential.
- Creating Brand Story & Charting Map
- Competition Research
- SWOT Analysis
Our work focuses on brand management comprising of competitive brand positioning. We create insights that work best for our clients. Our approach is customized so that it leads to practical actions. Our dedicated team of experts concentrates on marketing and brand strategy opportunities. We measure the strength of profile awareness, prepare a programme for raising your firm’s profile in your geographical focus areas, and implement processes for enhancing relationships with your clients.
Firm Brochure, Firm Collaterals, Firm Website
LinkedIn, Blogs, Newsletter, and more
Marketing Plans & Budgets
That fits the organization’s books
Industry journals, correspondent columns, and media space etc.
Media Outreach & Management
Legal & mainstream media
Awards & Accolades
Rankings, awards, deal listings and more
listing and memberships (industry bodies, chambers of commerce etc.)
Activation Scope Management
Speaking opportunities, conferences, retreats and more
WeYou Partners understands the client’s needs, and works towards client development and organizational infrastructure set-up, to ensure sustainable growth. We analyze the market potential of existing and new legal segments, chart a growth path for developing into new markets and legal sectors, and advise on the operational implications of your growth path.
We work closely with the management on business strategy and implementation for effective growth of niche vs. specialist vs. full-service firms
Technology Infrastructure Advisory
Recommend cost effective solutions for case & database management services and more
Hierarchical Structuring & Development
We work with the organization leadership to fashion the firm structure, and design the profiles per roles and more
HR Support Services
360-degree appraisals, exit interviews and more
We focus on the client’s holistic business growth, both internal as well as external. Alongside the monetary investment, it is key to put in man-hours in all positioning and active business development initiatives. We refine the marketing efforts to produce optimal ROI, so that our clients can stay ahead of the competition.
Prospective Client Introductions
In-house counsels, international law firms, and decision makers
CRM Advisory & Execution
Ensuring the optimal use of the leads and database management
Cross-Selling & Up-Selling
We work with clients on identifying and executing cross-selling and upselling opportunities across practices and offices